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The high price of Apple devices puts Apple at a disadvantage outside of wealthier markets. iPhones accounted for four of the five most-sold handsets in the United Kingdom during October 2020, three of the leading fivein Germany. Apple smartphones achieved a 55 percent share of the market in Q1 2021, down from 65 percent from the end of the pevious year.Īpple have achieved similar success with the iPhone in markets across the globe. The iPhone, responsible for much of the company’s growth, has cemented its status as the smartphone of choice for many Americans during recent quarters. company with a market capitalization in excess of two trillion dollars, just two years on from becoming the first trillion-dollar company. Under CEO Tim Cook, Apple has continued to follow a stunning growth trajectory. However, Apple’s sales tend to be cyclical with a peak in the fourth quarter each year, and in the last quarter of 2020, Apple’s iOS was on 23.4 percent of all smartphones shipped.
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Their sustained growth in the United States is not reflected in all markets, market share of iOS smartphone shipments globally stood at 14.1 percent in the second quarter of. Apple’s share of smartphone users has risen around 23 percent since early 2012. Apple iOS continues to hold down the largest share of the smartphone operating systems’ market in the United States, claiming more than half of the market in May 2021.